MORE ABOUT ME
10+ YEARS EXPERIENCE
IN PRODUCT DESIGN
FOR MOBILE AND WEB
I have experience on defining a product or service strategy with stakeholders, building up a design team, setting/improving design & delivery process, iterating the design with data, executing it with a team for financial services, telecommunication and e-commerce sectors for clients such as Visa EU, Apple, and Coca-cola.
Both as in-house designer and as a consultant, I’ve worked as a part of both small and big teams in start-up, scale-up and more corporate environments. Currently I am Lead Experience Designer at TomTom, designing the future of navigation, transportation and in-car driving experience.
Case Studies
TomTom NextGen Navigation System
A cloud-native in-dash navigation system (2021)
TFX TARGET
Making investment app more accessible and more understandable (2015)
Apple Sales Companion
Extending Apple Store Experience to every sales point (2015)
VISA OFFERS
Delivering Offers tailored to your spendings (2015)
TURKCELL SUPER ESNAF
Forming a bridge between small business and consumers (2014)
My Process
Research
Understand the business and competitive landscape. Learn how people interact with the brand and product. Identify strategic opportunities and design goals.
Design
Define the strategy and design the product. Combine smart interaction and content into a compelling product that resonates with the target audience.
Refine
Test concepts, designs, and prototypes with real users. Combine learnings with gut instinct and experience. Iterate and refine in pursuit of perfection.
Some Of The Clients
