Specialized in human-centered design and co-creativity. Experienced at applying design methods to intangible and complex digital services. Worked with corporate organizations developing their strategies to understand their users and provide solutions and new experiences for financial services, telecommunication and e-commerce sectors for clients such as Visa EU, Apple, and Cocacola. Currently Lead Designer of Twill Logistics in The Hague.
Understand the business and competitive landscape. Learn how people interact with the brand and product. Identify strategic opportunities and design goals.
Define the strategy and design the product. Combine smart interaction and content into a compelling product that resonates with the target audience.
Test concepts, designs, and prototypes with real users. Combine learnings with gut instinct and experience. Iterate and refine in pursuit of perfection.